Jack Binion became president of the Horseshoe Casino in 1963.
Jack's fame grew following his 1970 hosting of the first World Series of Poker at the Horseshoe Casino, which became the largest set of poker tournaments in the world. Privately held, Binion's Horseshoe Casino became renowned as one of Nevada's most successful casino operations.
In 1998, following a protracted legal battle for control of the Horseshoe among Benny Binion's heirs, Jack sold his interest in Binion's Horseshoe to his sister, Becky Behnen, while retaining a token 1% interest in the operation so that he could lawfully retain his Nevada Gaming License. He also acquired the rights to the Horseshoe brand outside of Nevada.
Jack went on to form Horseshoe Gaming Holding Corporation which developed and operated several highly successful riverboat casinos under the Horseshoe name. Jack continued to promote the casinos for Harrah's Entertainment following his sale of the company in 2004 to Harrah's.
While running Horseshoe Gaming, Jack Binion started the World Poker Open which has become one of the major feeder tournaments for the World Series of Poker.
In 2005 Jack, Jack Binion was named to the Poker Hall of Fame.
In July of 2006, Jack Binion became chairman of Wynn International. His responsibilities included opening the Wynn Macau. He has since resigned the position but has remained with Wynn Resorts in a consulting role.
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